Flying into February with Fabulous Fundraisers

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BLOG Cause Marketing Once you identify the right audience for your brand, you need to create content that resonates with them at the right time in the right social channel. (Yes, a marketer’s job is tough!) Small businesses can employ low-cost, cause marketing strategies to differentiate themselves from the competition and achieve a high return on investment from their marketing efforts. Learn More Google Search Relevancy Long-tail keywords offer an opportunity to improve your site’s search engine optimization (SEO) for specific market niches. Identifying your company’s strategic long-tail keywords may offer a quicker return on your digital marketing investments. Read CLIENT HIGHLIGHTS Animal Behavior Focus Animal Behavior Focus's new website is live! Amanda Rietheimer, CDBC, CPDT-KA employs positive methods for training dogs and cats that suffer from fear, anxiety and aggression issues. Working on a case-by-case basis along the Emerald Coast, Animal Behavior Focus utilizes a science-based methodology. Book a Consult JC’s Gourmet Chan's Wine World has your JC's Gourmet options covered in Sandestin! Dine in at the Wine Bar in Grand Boulevard and enjoy Somethin’ Snappy as an appetizer! We love the Wine Bar's plate-up of JC’s snapper dip! Feel like takeout instead? Visit Wine World next door to buy Somethin’ Snappy, Poppin’ Pimento cheese and candied Jommin’ Jalapeños to enjoy at home. Follow Dog-Harmony Ale Niceville news featured the story of Dog-Harmony’s collaboration with Destin Brewery to launch the Dog-Harmony Ale! To order the beer wholesale, contact Kristi Ray at Vintage Distributors. Otherwise, pop in to the dog-friendly Destin Brewery tap room or any BŌTE location to buy the award-winning Dog-Harmony Ale! A portion of the proceeds directly supports Dog-Harmony’s humane education programs and, of course, increases the chances of Koda finding his furever home. Read the Article Robin’s Bikes Robin's team had a great (if chilly!) 50 mile mountain trail bike (MTB) race at the Suwannee Bicycle Association's 2022 Ididaride in White Springs, FL on Feb. 22. In need of accessories? Robin only carries the gear that he uses on his rides. Stop by the shop this week for a consult with Robin and his team! Visit Skrive Publications Extraordinary debut of Thea Elvin’s new book! Amazon ranks new releases in a variety of categories. For a first-time author to get #1 New Release in one category is great. ‘Love, Loss & Leadership’ came out of the gate smoking! The book was a #1 New Release in THREE separate categories and #2 in a fourth. It was also the #1 Best Seller in the category of Religious Leadership! Simply amazing! Buy the Book Renee Broxson Fine Art “Oddball” is an acrylic mixed media painting on wood that measures 24" x 24" and features handmade collage elements. The figures in the top left are coming out of the same mold and following in each other’s footsteps. The figures in the bottom right are perceived to be oddballs, but they had the courage to step out from the crowd and live their dreams. Shop Beach Dog Aqua Therapy Warm weather is around the corner! The new Beach Dog Aqua Therapy beach towel has custom embroidery, is 100% plush cotton, and measures 34" x 56." This large-sized towel is the perfect accessory to accompany you to the beach with your pup or to lay out at the pool! Shop Aletha’s Legacy January was a month of accomplishments for Aletha’s Legacy! The children’s orphanage in Kakata now has a roof over their new kitchen, which will receive windows and doors next. The Abedu-Bentsi school in Monrovia is now receiving free internet services thanks to a partnership with the Liberia Telecommunications Corp., a state-owned enterprise. Stay Current Florida Fine Homes Velia Lala, REALTOR® successfully completed the Master Certified Negotiation Expert (MCNE) designation program conducted by the Real Estate Negotiation Institute. The MCNE program contains multiple training courses covering professional negotiation theory and techniques, as well as practical application to real estate negotiation situations. Learn More UPCOMING EVENTS On Feb. 11 from 5-8pm, the Maxine Orange Studio Gallery in Fort Walton Beach is hosting a Pop-up Shop benefitting Aletha’s Legacy. Sip drinks and graze on charcuterie by The Board Chef while shopping for handmade Liberian art and jewelry. Dog-Harmony’s “Love and Football” takes place from 3-5 pm on Feb. 12 at Grand Boulevard. To kick off Super Bowl LVI weekend, dress up your dog in a favorite football team’s uniform. For a $10 entry fee, you’ll be the “receiver” of a photograph and have a chance to score prizes in two weight categories for Best Dressed, Most Creative and Most Enthusiastic. Plus, Dog-Harmony Ale from Destin Brewery will be available and JC’s Gourmet will be serving Somethin' Snappy paired with candied Jommin’ Jalapeños and Poppin' Pimento cheese. Proceeds from the event benefit Dog-Harmony. The Sewanee Children’s Center (SCC) Open House on March 26 from 10am-12pm is an opportunity for parents who are considering SCC for their children ages 2-5. Parents will be able to physically visit the school, meet the SCC Director and teachers, talk with other parents, and ask questions. SCC asks that you please wear a mask while visiting the campus. HUMOR Are you a business owner thinking about the prospects of eventually selling your company? Read our M&A blog series to learn about what to expect in the due diligence process or for recommendations to improve your company’s valuation. All the best, Christie Solomon, MBA