Diving into a Localized Marketing Strategy

We became certified rescue divers with a local dive shop and applied what we learned to "rescue" your marketing efforts!

In July, we took advantage of our proximity to the Gulf of Mexico to become certified rescue divers thanks to local dive shop, ScubaTech. Now, we will “dive” into marketing strategy recommendations to boost (rescue) your business’s local search engine ranking and showcase client accomplishments in the latest issue of ELEVATED NEWS. NEW ON THE BLOG Improve Local Search Visibility with a Google Business Profile Establishing a Google Business Profile is critical to your company website’s local search engine optimization (SEO) strategy. An up-to-date profile with a steady stream of highly rated reviews delivers a boost to your website’s ranking in local search results. Learn the three factors Google to determine local search ranking and tips for achieving online prominence. Read the Article COMMUNITY NEWS JC’s Gourmet JC's Gourmet transforms the ordinary into extraordinary. The company has supplied the Emerald Coast hospitality industry with handcrafted, high-quality provisions since 2008 and elevates culinary experiences for partner restaurants and locals with small-batch gourmet appetizers. Have you had the opportunity to try their unique flavors? Leave a Google Review Ain’t Life Cool In 20-minute sessions of active compression and temperature-controlled therapy for injury and post-operative recovery, Game Ready helps reduce pain, inflammation, and swelling — and significantly speed recovery time. “Game Ready has helped my recovery by reducing the swelling in my knee so I can work harder on my physical therapy,” said Nancy Bown. Owner, Sam Vickroy, informs clients that “Bella🐾 Therapy is included, too… if she gets out of bed in the morning.” Learn More Renee Broxson Fine Art Renee Broxson isn’t kidding when she tells you that big mutts are her favorite kind of dog. (She has three Heinz 57 rescues!) “Big Mutt” is a textured acrylic mixed-media painting that measures 30” x 40” x 2.5” on a wood panel. Shop Hope Walker Morgan Fine Art “White Bouquet with a Speck of Blue” is a heavily textured acrylic painting on canvas measuring 8” x 8” x 1.5”. Hope Walker-Morgan's sculptural bouquets last forever and are available in various sizes, making them perfect for wedding, birthday, or hostess gifts. Shop Robin’s Bikes & Fitness The first order of Robin's 2024 team kits has arrived - and they are a hit! If you're interested in placing an order in the second round, please fill out the short form at the link below with your sizes and selections. The shop will be in touch with updates before the next order is placed. Order the Kit Baird Dental Business Concepts According to a recent Gallup Workplace survey, 51% of US employees are actively seeking a new job. This statistic is especially worrisome in the dental industry due to an existing shortage of dental personnel. Learn the primary reasons dental employees depart and ways you can prevent it from happening.  Read the Article Housing Hub Housing Hub published the first issue of its newsletter covering the opening of its new office in Tracy City, Tennessee made possible with a grant from the South Cumberland Community Fund; the hiring of new leadership; the evolution of its mission since founding in 2022; and the non-profit’s future plans and upcoming events. Read the First Issue Dog-Harmony In July, both Emerald Coast Magazine and Get the Coast featured the story of an exuberant puppy who found herself living on the streets of northwest Florida. After going home with a volunteer, the pair began working diligently with experts at Dog-Harmony to train Chloe to become a therapy dog. Dog-Harmony is a 501(c)3 nonprofit that provides complimentary, ongoing training for therapy dog teams. There is a significant shortage of qualified therapy dog teams in northwest Florida. Read the Story UPCOMING EVENTS Okaloosa and Walton Counties, FL - In August, Dog-Harmony is offering two more complimentary Kids & Canines workshops, designed to educate children aged 7 to 12 about the fascinating language of dogs and promote safer interactions. During the interactive workshop, kids and parents will build confidence by practicing what they've learned with a lovable therapy dog. Learn More Sewanee, TN - Terrie Ponder Watch of Cardinal Lake Pottery presents a two-part Clay Workshop series for beginners on Saturday, August 10, from 1-3 pm and Saturday, August 24, from 1-2 pm at Frame Gallery. The first session will involve hand-building techniques, including slab, imprinting, forming clay over river rocks, score, and slip. The second session will include glazing the pieces created in the first session. Learn More & Register Tracy City, TN - Hosted by Housing Hub and BetterFi, Get Paid to Prep to Buy a Home is a complimentary three-part workshop series to help participants get ready to buy a home. What is a credit score? How does it affect the home-buying process? What debt is good? These questions and more will be answered during this three-session workshop led by Spike Hosch from BetterFi. Learn More