Christie Solomon 3/31/24 Christie Solomon 3/31/24

Marketing to Make Your Audience Happier

Who knew that paid advertising could make us unhappy? Or that only 50% of the people surveyed trusted the advertisements they saw, read, or heard? Business owners should focus on earned and shared media as a cost-effective, long-term marketing strategy that builds trust and makes their audience happier.

Christie Solomon 9/17/23 Christie Solomon 9/17/23

When Humor is an Effective Tool in Crisis Communications

Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.

Christie Solomon 6/6/23 Christie Solomon 6/6/23

Why Outsourcing Your Marketing Makes Sense

Many agencies provide several types of marketing services, which could be as broad in scope as redefining a company’s overall marketing strategy or as narrowly focused as the review of a set of marketing analytics. Learn why outsourced marketing is a strategic advantage and how to structure an ideal partnership with a marketing agency.

Christie Solomon 2/28/23 Christie Solomon 2/28/23

Communication Planning for a Crisis

Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.

Christie Solomon 1/24/23 Christie Solomon 1/24/23

Communication is Leadership

Communication skills are essential for leaders to have in their tool kit. Consider five Cs of effective communication to ensure your messaging hits the mark and motivates your team.

Joseph Schneider 12/7/22 Joseph Schneider 12/7/22

Employ These 10 SEO Tactics to Improve Brand Reputation

Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management (ORM) for the marketing function. Learn 10 SEO techniques you can employ to assist in proactively building and maintaining a positive brand reputation.

Christie Solomon 11/17/22 Christie Solomon 11/17/22

Personal Branding is a Self-Investment

Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand results in opportunities for growth - both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.

Joan Bosch 9/27/22 Joan Bosch 9/27/22

3 Important Reasons to Involve HR in PR

CNN reported that a scarcity of talent was among one of the biggest human resources (HR) obstacles companies faced in 2021. Job openings reached an estimated 11 million in October of that year. Given the widespread challenge of attracting and retaining talent, the need for collaboration between HR and public relations (PR) departments is more necessary than ever.

Christie Solomon 2/17/22 Christie Solomon 2/17/22

Proactive Crisis Management in 10 Steps

Although predicting a true crisis is nearly impossible, you can mitigate the consequences of one with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan, which includes planning for: crisis communications, business continuity, and disaster recovery for IT systems.

Christie Solomon 1/20/22 Christie Solomon 1/20/22

Connect Your Brand to a Cause & Your Target Market

Once you identify your target audience, you must create content that resonates with them at the right time in the right social channel. (Yes, a marketer's job is tough!) Small businesses can employ low-cost, cause marketing strategies to differentiate themselves from the competition and successfully achieve a high return on investment from their marketing efforts.

Christie Solomon 9/19/21 Christie Solomon 9/19/21

Survey Results Highlight the Top 6 Challenges for Small Businesses

Small business owners often struggle with limited resources and their decisions how best to use their cash flow. Read the results of the survey we designed to evaluate the most pressing challenges - or pain points - facing small businesses.