If you’re a business owner or marketer, you’ve probably heard the phrase “Content is King” (or, in our case, Queen 👑). And it’s true—now more than ever. We provide six ways well-crafted content marketing can elevate your business.

When equipping your business with the right software, the decision to build a custom solution or buy an off-the-shelf product can feel like a high-stakes choice. Owners must evaluate critical factors — budget, timelines, technical expertise, and long-term goals — to navigate this pivotal decision and ensure their software strategy aligns with business objectives.

For most entrepreneurs, few things are as exciting as taking a great product or service idea and turning it into a profitable business. But while it can be exciting to conceptualize starting a new company, there are many necessary steps to achieve sustainable success.

Sustainable procurement, as an ethical business practice, supports human rights, reduces carbon footprints, and benefits local communities. Learn more about the role of procurement professionals in driving sustainability initiatives, real-life case studies, and the importance of transparent reporting.

Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management (ORM) for the marketing function. Learn 10 SEO techniques you can employ to assist in proactively building and maintaining a positive brand reputation.

Live a life of travel and excitement by becoming a digital nomad. According to Statista, almost half of digital nomads are millennials, but this way of life is desirable to workers of all ages. Guest contributor, Daisy Waithereo Wambua, provides planning recommendations and tips to consider before you quit your desk job and start traveling.

CNN reported that a scarcity of talent was among one of the biggest human resources (HR) obstacles companies faced in 2021. Job openings reached an estimated 11 million in October of that year. Given the widespread challenge of attracting and retaining talent, the need for collaboration between HR and public relations (PR) departments is more necessary than ever.