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Explore our collection of articles to discover valuable insights on business management, public relations, and digital marketing—all designed to Elevate your business to the Next level. Be sure to subscribe to ELEVATED NEWS and stay ahead with updates on our latest content!

To Build or Buy: The Software Dilemma Businesses Face
Guest Contributions, Strategy Dalip Jaggi Guest Contributions, Strategy Dalip Jaggi

To Build or Buy: The Software Dilemma Businesses Face

When equipping your business with the right software, the decision to build a custom solution or buy an off-the-shelf product can feel like a high-stakes choice. Owners must evaluate critical factors — budget, timelines, technical expertise, and long-term goals — to navigate this pivotal decision and ensure their software strategy aligns with business objectives.

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Get SMARTER
Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

Get SMARTER

We’re approaching that often daunting time of year for setting annual goals. Whether it’s a financial forecast or a New Year’s resolution, it is important to set achievable, yet challenging, goals and milestones. Get SMARTER in your goal-setting process by anticipating roadblocks and detours on your path to achievement. 

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The Art of Win-Win Negotiation
Strategy Christie Solomon Strategy Christie Solomon

The Art of Win-Win Negotiation

Negotiation is an activity that everyone performs, sometimes daily. Two or more parties negotiate because there is a conflict of interest (or interdependent goals) - and the parties believe they can get a better deal negotiating than by simply taking what the other side will give them. We provide five strategies to achieve a win-win outcome in any negotiation.

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Personal Branding is a Self-Investment
Marketing, Strategy Christie Solomon Marketing, Strategy Christie Solomon

Personal Branding is a Self-Investment

Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand results in opportunities for growth - both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.

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3 Important Reasons to Involve HR in PR
Guest Contributions, Strategy Joan Bosch Guest Contributions, Strategy Joan Bosch

3 Important Reasons to Involve HR in PR

CNN reported that a scarcity of talent was among one of the biggest human resources (HR) obstacles companies faced in 2021. Job openings reached an estimated 11 million in October of that year. Given the widespread challenge of attracting and retaining talent, the need for collaboration between HR and public relations (PR) departments is more necessary than ever.

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The Merits of Monotasking
Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

The Merits of Monotasking

When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.

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When Your Authentic Self at Work is Inappropriate
Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

When Your Authentic Self at Work is Inappropriate

Contrary to popular thought, the Economist recently argued that "no one should actually bring their whole selves to work. People are a melange of traits, [many of which] should be kept well away from the workplace." A recent Below Deck Sailing episode provides a humorous reminder why our colleagues don’t need to know about our authentic Friday night selves.

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Sled Dogs Exemplify Leadership
Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

Sled Dogs Exemplify Leadership

I recently returned from a new experience: Dogsledding and camping in Ely, Minnesota with the Wintergreen Dogsled Lodge family. It was an amazing adventure augmented by the presence of five incredible Canadian Inuit dogs pulling my sled. These working dogs were friendly, loving, and docile, but when pulling the sled down the trail they became determined machines focused on one thing: Pulling. This display of teamwork made me think about leadership, and what an example they provided!

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Proactive Crisis Management in 10 Steps
Culture, Marketing, Strategy Christie Solomon Culture, Marketing, Strategy Christie Solomon

Proactive Crisis Management in 10 Steps

Although predicting a true crisis is nearly impossible, you can mitigate the consequences of one with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan, which includes planning for: crisis communications, business continuity, and disaster recovery for IT systems.

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Best Practices for Keeping Your Inventory ‘Evergreen’
Strategy Christie Solomon Strategy Christie Solomon

Best Practices for Keeping Your Inventory ‘Evergreen’

Since the onset of the pandemic, we’ve experienced significant disruptions in the global supply chain. No business, whether product or service-oriented, has escaped the impact of limited products or component availability and long lead times. Now is the time, more than ever, to re-think sourcing, stocking, and sales strategies.

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