Christie Solomon 5/8/23 Christie Solomon 5/8/23

Secrets to a Sustainable Website: Keep it Evergreen

Websites are ecosystems that need continual updates in order to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.

Christie Solomon 1/7/22 Christie Solomon 1/7/22

Excelling in the Long-Tail Keyword SEO Game

Long-tail keywords offer an opportunity to improve your site’s SEO for specific market niches. Identifying your company’s strategic long-tail keywords, which should complement your selection of ‘seed’ keywords, may offer a quicker return on your digital marketing investments.

Christie Solomon 11/13/21 Christie Solomon 11/13/21

Diversity, Equity and Inclusion (DEI) Enhance Organizational Resilience

Companies that intentionally pursue a more diverse, equitable and inclusive (DEI) culture are more prone to be resilient in times of crisis. In fact, these companies tend to be more proactive in responding to change, often minimizing or avoiding a crisis altogether.

Christie Solomon 11/8/21 Christie Solomon 11/8/21

Manage Your Digital Assets to Maximize Company Value

Good digital asset management (DAM) practices both protect you and allow you to leverage up on what makes your brand and business unique.

Christie Solomon 9/28/21 Christie Solomon 9/28/21

The Origins of ELEVATE NEXT

Recently, I came across a business card I saved from my very first, real career job out of college at the International Institute of St. Louis. The colleagues, volunteers, refugees, and immigrants with whom I worked at the International Institute more than a decade ago are the ones that inspired me to take a plunge and start ELEVATE NEXT.

Christie Solomon 9/19/21 Christie Solomon 9/19/21

Survey Results Highlight the Top 6 Challenges for Small Businesses

Small business owners often struggle with limited resources and their decisions how best to use their cash flow. Read the results of the survey we designed to evaluate the most pressing challenges - or pain points - facing small businesses.

Christie Solomon 8/22/21 Christie Solomon 8/22/21

6 Tips for Finding the Right Influencer for your Business & Brand

Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?

Christie Solomon 6/22/21 Christie Solomon 6/22/21

Extolling the Virtues of the Habitually Late

Leverage technology to reduce tardiness and reframe your view of others who are habitually late. They have virtuous traits your team needs!

Christie Solomon 5/23/21 Christie Solomon 5/23/21

Now That You’ve Optimized Your Site - Measure It

Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.

Christie Solomon 4/22/21 Christie Solomon 4/22/21

5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically

SEO doesn’t happen overnight. Focus on 5 key digital marketing tactics to boost your website’s SEO & capture your target market's interest.

Christie Solomon 3/3/21 Christie Solomon 3/3/21

Navigating the Due Diligence Process: What Should You Expect?

Due diligence is about confirming the risks – and assessing the degree of risk – for an acquiring company during the company acquisition process. The due diligence (DD) phase is the last part of the negotiation process – usually, the toughest part - between the buyer and seller.