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Explore our collection of articles to discover valuable insights on business management, public relations, and digital marketing—all designed to Elevate your business to the Next level. Be sure to subscribe to ELEVATED NEWS and stay ahead with updates on our latest content!

Communication is Leadership
Marketing Christie Solomon Marketing Christie Solomon

Communication is Leadership

Communication skills are essential for leaders to have in their tool kit. Consider five Cs of effective communication to ensure your messaging hits the mark and motivates your team.

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Employ These 10 SEO Tactics to Improve Brand Reputation
Guest Contributions, Website Design Joseph Schneider Guest Contributions, Website Design Joseph Schneider

Employ These 10 SEO Tactics to Improve Brand Reputation

Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management (ORM) for the marketing function. Learn 10 SEO techniques you can employ to assist in proactively building and maintaining a positive brand reputation.

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Personal Branding is a Self-Investment
Marketing, Strategy Christie Solomon Marketing, Strategy Christie Solomon

Personal Branding is a Self-Investment

Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand results in opportunities for growth - both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.

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Proactive Crisis Management in 10 Steps
Culture, Marketing, Strategy Christie Solomon Culture, Marketing, Strategy Christie Solomon

Proactive Crisis Management in 10 Steps

Although predicting a true crisis is nearly impossible, you can mitigate the consequences of one with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan, which includes planning for: crisis communications, business continuity, and disaster recovery for IT systems.

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Connect Your Brand to a Cause & Your Target Market
Marketing Christie Solomon Marketing Christie Solomon

Connect Your Brand to a Cause & Your Target Market

Once you identify your target audience, you must create content that resonates with them at the right time in the right social channel. (Yes, a marketer's job is tough!) Small businesses can employ low-cost, cause marketing strategies to differentiate themselves from the competition and successfully achieve a high return on investment from their marketing efforts.

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