Dalip Jaggi 11/21/24 Dalip Jaggi 11/21/24

To Build or Buy: The Software Dilemma Businesses Face

When equipping your business with the right software, the decision to build a custom solution or buy an off-the-shelf product can feel like a high-stakes choice. Owners must evaluate critical factors — budget, timelines, technical expertise, and long-term goals — to navigate this pivotal decision and ensure their software strategy aligns with business objectives.

Dalip Jaggi 8/7/24 Dalip Jaggi 8/7/24

Transition Your Startup into a Thriving Business: Practical Steps to Success

For most entrepreneurs, few things are as exciting as taking a great product or service idea and turning it into a profitable business. But while it can be exciting to conceptualize starting a new company, there are many necessary steps to achieve sustainable success.

Daisy Waithereo Wambua 10/31/22 Daisy Waithereo Wambua 10/31/22

Becoming a Digital Nomad

Live a life of travel and excitement by becoming a digital nomad. According to Statista, almost half of digital nomads are millennials, but this way of life is desirable to workers of all ages. Guest contributor, Daisy Waithereo Wambua, provides planning recommendations and tips to consider before you quit your desk job and start traveling.

Christie Solomon 2/17/22 Christie Solomon 2/17/22

Proactive Crisis Management in 10 Steps

Although predicting a true crisis is nearly impossible, you can mitigate the consequences of one with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan, which includes planning for: crisis communications, business continuity, and disaster recovery for IT systems.

Christie Solomon 1/20/22 Christie Solomon 1/20/22

Connect Your Brand to a Cause & Your Target Market

Once you identify your target audience, you must create content that resonates with them at the right time in the right social channel. (Yes, a marketer's job is tough!) Small businesses can employ low-cost, cause marketing strategies to differentiate themselves from the competition and successfully achieve a high return on investment from their marketing efforts.

Christie Solomon 12/27/21 Christie Solomon 12/27/21

Battle the Burnout Blues in 5 Steps

Have you been hit by the professional burnout bus? Learn to identify the causes and symptoms of burnout and take action with five practical steps to bring your creative side back to life.

Christie Solomon 9/19/21 Christie Solomon 9/19/21

Survey Results Highlight the Top 6 Challenges for Small Businesses

Small business owners often struggle with limited resources and their decisions how best to use their cash flow. Read the results of the survey we designed to evaluate the most pressing challenges - or pain points - facing small businesses.

Christie Solomon 7/29/21 Christie Solomon 7/29/21

Dog-Harmony Lifestyle: A Case Study in Effective Content Marketing

Great content marketing adds value to your target audience(s). Dog-Harmony's lifestyle publication launch is a perfect example.

Christie Solomon 7/11/21 Christie Solomon 7/11/21

Achieve Your Public Relations Goals Through Effective Storytelling

A coherent public relations strategy to communicate your company's unique story will yield the highest impact on your bottom line.

Christie Solomon 6/22/21 Christie Solomon 6/22/21

Extolling the Virtues of the Habitually Late

Leverage technology to reduce tardiness and reframe your view of others who are habitually late. They have virtuous traits your team needs!

Christie Solomon 6/15/21 Christie Solomon 6/15/21

Active Listeners Can Change the World

One of the top traits to look for in colleagues is listening skills. A good listener is skilled at active listening. Why?

Christie Solomon 3/3/21 Christie Solomon 3/3/21

Navigating the Due Diligence Process: What Should You Expect?

Due diligence is about confirming the risks – and assessing the degree of risk – for an acquiring company during the company acquisition process. The due diligence (DD) phase is the last part of the negotiation process – usually, the toughest part - between the buyer and seller.