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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest articles.
Now is the Time to Reframe Your Competitive Strategy
Direct competition is no longer the main factor a business should consider critical to remaining relevant. A brand’s business strategy must continuously evolve to compete across industries on the basis of customer experience.
Diversity, Equity and Inclusion (DEI) Enhance Organizational Resilience
Companies that intentionally pursue a more diverse, equitable and inclusive (DEI) culture are more prone to be resilient in times of crisis. In fact, these companies tend to be more proactive in responding to change, often minimizing or avoiding a crisis altogether.
Does Your Business Have a Copycat?
Some say that copycatting is the best form of flattery. In business, as in life, imitation is an annoying reality.
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