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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest articles.
Why Outsourcing Your Marketing Makes Sense
Many agencies provide several types of marketing services, which could be as broad in scope as redefining a company’s overall marketing strategy or as narrowly focused as the review of a set of marketing analytics. Learn why outsourced marketing is a strategic advantage and how to structure an ideal partnership with a marketing agency.
Secrets to a Sustainable Website: Keep it Evergreen
Websites are ecosystems that need continual updates in order to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.
Leverage User-Generated Content to Improve Brand Engagement
Incorporating user-generated content (UGC) in social media campaigns can effectively help brands build trust, increase engagement, and create a more authentic connection with their customers.
7 Tips to Improve Your Instagram Reels
Businesses and brands can leverage Instagram reels to reach their target audience in larger numbers than they may otherwise with regular picture posts. Read the latest blog for 7 pieces of advice for business owners to increase the exposure of their Instagram reels.
Dog-Harmony Lifestyle: A Case Study in Effective Content Marketing
Great content marketing adds value to your target audience(s). Dog-Harmony's lifestyle publication launch is a perfect example.
Achieve Your Public Relations Goals Through Effective Storytelling
A coherent public relations strategy to communicate your company's unique story will yield the highest impact on your bottom line.
Now That You’ve Optimized Your Site - Measure It
Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.
5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically
SEO doesn’t happen overnight. Focus on 5 key digital marketing tactics to boost your website’s SEO & capture your target market's interest.
Boost Your Social Media Presence by Using the BEST Instagram Hashtags
One of the most frequently asked questions we receive is: which hashtags should I include in my Instagram posts?
Positioning Your Business for Sale: What Privately Held Companies Often Overlook
To defend your valuation of your company and successfully position it for sale, you must prepare eight key areas of your internal reporting.
Protect Your Brand: Cross-Promote Your Supply Chain Partners
The power of social media makes cross-promotion of your suppliers and customers a win-win outcome with minimal investment for both parties.
Does Your Business Have a Copycat?
Some say that copycatting is the best form of flattery. In business, as in life, imitation is an annoying reality.
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