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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest articles.
To Build or Buy: The Software Dilemma Businesses Face
When equipping your business with the right software, the decision to build a custom solution or buy an off-the-shelf product can feel like a high-stakes choice. Owners must evaluate critical factors — budget, timelines, technical expertise, and long-term goals — to navigate this pivotal decision and ensure their software strategy aligns with business objectives.
Manage Your Digital Assets to Maximize Company Value
Good digital asset management (DAM) practices both protect you and allow you to leverage up on what makes your brand and business unique.
Survey Results Highlight the Top 6 Challenges for Small Businesses
Small business owners often struggle with limited resources and their decisions how best to use their cash flow. Read the results of the survey we designed to evaluate the most pressing challenges - or pain points - facing small businesses.
6 Tips for Finding the Right Influencer for your Business & Brand
Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?
Now That You’ve Optimized Your Site - Measure It
Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.
5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically
SEO doesn’t happen overnight. Focus on 5 key digital marketing tactics to boost your website’s SEO & capture your target market's interest.
Navigating the Due Diligence Process: What Should You Expect?
Due diligence is about confirming the risks – and assessing the degree of risk – for an acquiring company during the company acquisition process. The due diligence (DD) phase is the last part of the negotiation process – usually, the toughest part - between the buyer and seller.
Positioning Your Business for Sale: What Privately Held Companies Often Overlook
To defend your valuation of your company and successfully position it for sale, you must prepare eight key areas of your internal reporting.
Protect Your Brand: Cross-Promote Your Supply Chain Partners
The power of social media makes cross-promotion of your suppliers and customers a win-win outcome with minimal investment for both parties.
Does Your Business Have a Copycat?
Some say that copycatting is the best form of flattery. In business, as in life, imitation is an annoying reality.
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