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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest articles.

Christie Solomon 1/21/25 Christie Solomon 1/21/25

Trust Your Instincts

Any client-facing role is at risk of landing a toxic client. Business leaders and marketers must evaluate prospective customers as they would prospective employees during the hiring process. They should assess the individual for cultural fit and identify undesirable personality traits and mannerisms contradicting their organization’s values and growth objectives.

Dalip Jaggi 11/21/24 Dalip Jaggi 11/21/24

To Build or Buy: The Software Dilemma Businesses Face

When equipping your business with the right software, the decision to build a custom solution or buy an off-the-shelf product can feel like a high-stakes choice. Owners must evaluate critical factors — budget, timelines, technical expertise, and long-term goals — to navigate this pivotal decision and ensure their software strategy aligns with business objectives.

Marijn Overvest 6/6/23 Marijn Overvest 6/6/23

Sustainable Procurement: An Ethical Business Practice

Sustainable procurement, as an ethical business practice, supports human rights, reduces carbon footprints, and benefits local communities. Learn more about the role of procurement professionals in driving sustainability initiatives, real-life case studies, and the importance of transparent reporting.

Christie Solomon 11/8/21 Christie Solomon 11/8/21

Manage Your Digital Assets to Maximize Company Value

Good digital asset management (DAM) practices both protect you and allow you to leverage up on what makes your brand and business unique.

Christie Solomon 9/19/21 Christie Solomon 9/19/21

Survey Results Highlight the Top 6 Challenges for Small Businesses

Small business owners often struggle with limited resources and their decisions how best to use their cash flow. Read the results of the survey we designed to evaluate the most pressing challenges - or pain points - facing small businesses.

Christie Solomon 3/3/21 Christie Solomon 3/3/21

Navigating the Due Diligence Process: What Should You Expect?

Due diligence is about confirming the risks – and assessing the degree of risk – for an acquiring company during the company acquisition process. The due diligence (DD) phase is the last part of the negotiation process – usually, the toughest part - between the buyer and seller.