Establishing a Google Business Profile is critical to your company website’s local search engine optimization (SEO) strategy. An up-to-date Business Profile with a steady stream of highly rated reviews delivers a boost to your website’s ranking in local search results.

Websites are ecosystems that need continual updates in order to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.

If you feel overwhelmed by website analytics, you’re not alone. We regularly receive questions from our clients about the differences in the various analytics platforms. This article compares Google Analytics, as the largest analytics platform, to Squarespace Analytics, a popular website builder (and one upon which we’ve focused). We recommend that you use both platforms to derive actionable insights from website traffic.

Long-tail keywords offer an opportunity to improve your site’s SEO for specific market niches. Identifying your company’s strategic long-tail keywords, which should complement your selection of ‘seed’ keywords, may offer a quicker return on your digital marketing investments.

Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.

SEO is not an overnight process. Concentrate on five essential digital marketing strategies to enhance your website’s SEO and engage your target audience's interest.