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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest articles.
Why Outsourcing Your Marketing Makes Sense
Many agencies provide several types of marketing services, which could be as broad in scope as redefining a company’s overall marketing strategy or as narrowly focused as the review of a set of marketing analytics. Learn why outsourced marketing is a strategic advantage and how to structure an ideal partnership with a marketing agency.
Connect Your Brand to a Cause & Your Target Market
Once you identify your target audience, you must create content that resonates with them at the right time in the right social channel. (Yes, a marketer's job is tough!) Small businesses can employ low-cost, cause marketing strategies to differentiate themselves from the competition and successfully achieve a high return on investment from their marketing efforts.
6 Tips for Finding the Right Influencer for your Business & Brand
Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?
Achieve Your Public Relations Goals Through Effective Storytelling
A coherent public relations strategy to communicate your company's unique story will yield the highest impact on your bottom line.
Now That You’ve Optimized Your Site - Measure It
Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.
5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically
SEO doesn’t happen overnight. Focus on 5 key digital marketing tactics to boost your website’s SEO & capture your target market's interest.
Boost Your Social Media Presence by Using the BEST Instagram Hashtags
One of the most frequently asked questions we receive is: which hashtags should I include in my Instagram posts?
Build a Culture of Creativity and Eliminate Bullies in the Workplace
Intentionally build a network and company culture of creativity and inclusion. Ensure that there is no room for bullies at YOUR company.
Positioning Your Business for Sale: What Privately Held Companies Often Overlook
To defend your valuation of your company and successfully position it for sale, you must prepare eight key areas of your internal reporting.
Protect Your Brand: Cross-Promote Your Supply Chain Partners
The power of social media makes cross-promotion of your suppliers and customers a win-win outcome with minimal investment for both parties.
Does Your Business Have a Copycat?
Some say that copycatting is the best form of flattery. In business, as in life, imitation is an annoying reality.
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