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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest articles.

Dalip Jaggi 11/21/24 Dalip Jaggi 11/21/24

To Build or Buy: The Software Dilemma Businesses Face

When equipping your business with the right software, the decision to build a custom solution or buy an off-the-shelf product can feel like a high-stakes choice. Owners must evaluate critical factors — budget, timelines, technical expertise, and long-term goals — to navigate this pivotal decision and ensure their software strategy aligns with business objectives.

Dalip Jaggi 8/7/24 Dalip Jaggi 8/7/24

Transition Your Startup into a Thriving Business: Practical Steps to Success

For most entrepreneurs, few things are as exciting as taking a great product or service idea and turning it into a profitable business. But while it can be exciting to conceptualize starting a new company, there are many necessary steps to achieve sustainable success.

Christie Solomon 10/31/23 Christie Solomon 10/31/23

The Art of Win-Win Negotiation

Negotiation is an activity that everyone performs, sometimes daily. Two or more parties negotiate because there is a conflict of interest (or interdependent goals) - and the parties believe they can get a better deal negotiating than by simply taking what the other side will give them. We provide five strategies to achieve a win-win outcome in any negotiation.

Christie Solomon 11/8/21 Christie Solomon 11/8/21

Manage Your Digital Assets to Maximize Company Value

Good digital asset management (DAM) practices both protect you and allow you to leverage up on what makes your brand and business unique.

Christie Solomon 6/15/21 Christie Solomon 6/15/21

Active Listeners Can Change the World

One of the top traits to look for in colleagues is listening skills. A good listener is skilled at active listening. Why?

Christie Solomon 3/3/21 Christie Solomon 3/3/21

Navigating the Due Diligence Process: What Should You Expect?

Due diligence is about confirming the risks – and assessing the degree of risk – for an acquiring company during the company acquisition process. The due diligence (DD) phase is the last part of the negotiation process – usually, the toughest part - between the buyer and seller.