Who knew that paid advertising could make us unhappy? Or that only 50% of the people surveyed trusted the advertisements they saw, read, or heard? Business owners should focus on earned and shared media as a cost-effective, long-term marketing strategy that builds trust and makes their audience happier.

Ikigai is the Japanese word that means your purpose for living - or the reason to get up in the morning. According to the Japanese, everyone has an ikigai - you just need to be patient enough to find it. To do this, the authors of Ikigai: The Japanese Secret to a Long and Happy Life recommend several simple practices that can be employed by anyone at any stage in their career.