BLOG
Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest articles.
Improve Local Search Visibility with a Google Business Profile
Establishing a Google Business Profile is critical to your company website’s local search engine optimization (SEO) strategy. An up-to-date Business Profile with a steady stream of highly rated reviews delivers a boost to your website’s ranking in local search results.
Should You Let AI Bots Crawl Your Website?
Business owners are faced with a decision whether to allow ‘AI bots’ to crawl their website data. Because websites are a valuable digital asset that can enhance company value, businesses should carefully consider the opportunities and risks of exposing their data to AI bots.
Secrets to a Sustainable Website: Keep it Evergreen
Websites are ecosystems that need continual updates in order to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.
Employ These 10 SEO Tactics to Improve Brand Reputation
Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management (ORM) for the marketing function. Learn 10 SEO techniques you can employ to assist in proactively building and maintaining a positive brand reputation.
Comparing Google & Squarespace Analytics
If you feel overwhelmed by website analytics, you’re not alone. We regularly receive questions from our clients about the differences in the various analytics platforms. This article compares Google Analytics, as the largest analytics platform, to Squarespace Analytics, a popular website builder (and one upon which we’ve focused). We recommend that you use both platforms to derive actionable insights from website traffic.
Excelling in the Long-Tail Keyword SEO Game
Long-tail keywords offer an opportunity to improve your site’s SEO for specific market niches. Identifying your company’s strategic long-tail keywords, which should complement your selection of ‘seed’ keywords, may offer a quicker return on your digital marketing investments.
Now That You’ve Optimized Your Site - Measure It
Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.
5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically
SEO doesn’t happen overnight. Focus on 5 key digital marketing tactics to boost your website’s SEO & capture your target market's interest.
Schedule your complimentary consultation to see how we can help your business today!