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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest articles.
To Build or Buy: The Software Dilemma Businesses Face
When equipping your business with the right software, the decision to build a custom solution or buy an off-the-shelf product can feel like a high-stakes choice. Owners must evaluate critical factors — budget, timelines, technical expertise, and long-term goals — to navigate this pivotal decision and ensure their software strategy aligns with business objectives.
Grow Like a Lobster
Sub-par performance chasing spiny lobster for dinner in the Florida Keys prompted further introspection on growth and strategy. Lobsters are a salient reminder that growth happens when you leave your comfort zone.
When Humor is an Effective Tool in Crisis Communications
Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.
Why Outsourcing Your Marketing Makes Sense
Many agencies provide several types of marketing services, which could be as broad in scope as redefining a company’s overall marketing strategy or as narrowly focused as the review of a set of marketing analytics. Learn why outsourced marketing is a strategic advantage and how to structure an ideal partnership with a marketing agency.
Now is the Time to Reframe Your Competitive Strategy
Direct competition is no longer the main factor a business should consider critical to remaining relevant. A brand’s business strategy must continuously evolve to compete across industries on the basis of customer experience.
Diversity, Equity and Inclusion (DEI) Enhance Organizational Resilience
Companies that intentionally pursue a more diverse, equitable and inclusive (DEI) culture are more prone to be resilient in times of crisis. In fact, these companies tend to be more proactive in responding to change, often minimizing or avoiding a crisis altogether.
Active Listeners Can Change the World
One of the top traits to look for in colleagues is listening skills. A good listener is skilled at active listening. Why?
Positioning Your Business for Sale: What Privately Held Companies Often Overlook
To defend your valuation of your company and successfully position it for sale, you must prepare eight key areas of your internal reporting.
Protect Your Brand: Cross-Promote Your Supply Chain Partners
The power of social media makes cross-promotion of your suppliers and customers a win-win outcome with minimal investment for both parties.
Does Your Business Have a Copycat?
Some say that copycatting is the best form of flattery. In business, as in life, imitation is an annoying reality.
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