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Explore our collection of articles to discover valuable insights on business management, public relations, and digital marketing—all designed to Elevate your business to the Next level. Be sure to subscribe to ELEVATED NEWS and stay ahead with updates on our latest content!
Define Your Ideal Customer Persona
For marketers and business owners with an innate sense of their target market and audience, pinpointing their ideal customer isn’t always straightforward. To simplify the process, they should examine their existing customer base and answer the basic questions: who, what, when, where, why, and how.
Trust Your Instincts
Any customer-facing role is at risk of landing a toxic client. Business leaders and marketers must evaluate prospective customers as they would prospective employees during the hiring process. They should assess the individual for cultural fit and identify undesirable personality traits and mannerisms contradicting their organization’s values and growth objectives.
Connect Your Brand to a Cause & Your Target Market
Once you identify your target audience, you must create content that resonates with them at the right time in the right social channel. (Yes, a marketer's job is tough!) Small businesses can employ low-cost, cause marketing strategies to differentiate themselves from the competition and successfully achieve a high return on investment from their marketing efforts.
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