Joseph Schneider 2/18/25 Joseph Schneider 2/18/25

Why Content Marketing Matters for Your Business

If you’re a business owner or marketer, you’ve probably heard the phrase “Content is King” (or, in our case, Queen 👑). And it’s true—now more than ever. We provide six ways well-crafted content marketing can elevate your business.

Christie Solomon 1/26/25 Christie Solomon 1/26/25

Define Your Ideal Customer Persona

For marketers and business owners with an innate sense of their target market and audience, pinpointing their ideal customer isn’t always straightforward. To simplify the process, they should examine their existing customer base and answer the basic questions: who, what, when, where, why, and how.

Christie Solomon 10/13/24 Christie Solomon 10/13/24

Push-To-Talk

On a liveaboard scuba diving trip to the Bahamas, Captain Tim explained the standard two-way radio protocols he encouraged his crew to utilize. Radio communication etiquette has application in any professional land- or sea-based setting.

Christie Solomon 3/31/24 Christie Solomon 3/31/24

Marketing to Make Your Audience Happier

Who knew that paid advertising could make us unhappy? Or that only 50% of the people surveyed trusted the advertisements they saw, read, or heard? Business owners should focus on earned and shared media as a cost-effective, long-term marketing strategy that builds trust and makes their audience happier.

Christie Solomon 9/17/23 Christie Solomon 9/17/23

When Humor is an Effective Tool in Crisis Communications

Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.

Christie Solomon 2/28/23 Christie Solomon 2/28/23

Communication Planning for a Crisis

Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.

Christie Solomon 1/24/23 Christie Solomon 1/24/23

Communication is Leadership

Communication skills are essential for leaders to have in their tool kit. Consider five Cs of effective communication to ensure your messaging hits the mark and motivates your team.

Christie Solomon 11/17/22 Christie Solomon 11/17/22

Personal Branding is a Self-Investment

Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand results in opportunities for growth - both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.

Joan Bosch 9/27/22 Joan Bosch 9/27/22

3 Important Reasons to Involve HR in PR

CNN reported that a scarcity of talent was among one of the biggest human resources (HR) obstacles companies faced in 2021. Job openings reached an estimated 11 million in October of that year. Given the widespread challenge of attracting and retaining talent, the need for collaboration between HR and public relations (PR) departments is more necessary than ever.

Christie Solomon 9/6/22 Christie Solomon 9/6/22

The Merits of Monotasking

When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.

Christie Solomon 2/17/22 Christie Solomon 2/17/22

Proactive Crisis Management in 10 Steps

Although predicting a true crisis is nearly impossible, you can mitigate the consequences of one with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan, which includes planning for: crisis communications, business continuity, and disaster recovery for IT systems.