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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest articles.
Communication Planning for a Crisis
Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.
Communication is Leadership
Communication skills are essential for leaders to have in their tool kit. Consider five Cs of effective communication to ensure your messaging hits the mark and motivates your team.
Leverage User-Generated Content to Improve Brand Engagement
Incorporating user-generated content (UGC) in social media campaigns can effectively help brands build trust, increase engagement, and create a more authentic connection with their customers.
Now is the Time to Reframe Your Competitive Strategy
Direct competition is no longer the main factor a business should consider critical to remaining relevant. A brand’s business strategy must continuously evolve to compete across industries on the basis of customer experience.
Employ These 10 SEO Tactics to Improve Brand Reputation
Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management (ORM) for the marketing function. Learn 10 SEO techniques you can employ to assist in proactively building and maintaining a positive brand reputation.
Personal Branding is a Self-Investment
Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand results in opportunities for growth - both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.
Becoming a Digital Nomad
Live a life of travel and excitement by becoming a digital nomad. According to Statista, almost half of digital nomads are millennials, but this way of life is desirable to workers of all ages. Guest contributor, Daisy Waithereo Wambua, provides planning recommendations and tips to consider before you quit your desk job and start traveling.
A Message for Dawdlers
Don’t fall into the procrastination paralysis cycle. Learn four strategies you can implement to eliminate the mental roadblock to project completion.
3 Important Reasons to Involve HR in PR
CNN reported that a scarcity of talent was among one of the biggest human resources (HR) obstacles companies faced in 2021. Job openings reached an estimated 11 million in October of that year. Given the widespread challenge of attracting and retaining talent, the need for collaboration between HR and public relations (PR) departments is more necessary than ever.
The Merits of Monotasking
When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.
Finding Your Ikigai
Ikigai is the Japanese word that means your purpose for living - or the reason to get up in the morning. According to the Japanese, everyone has an ikigai - you just need to be patient enough to find it. To do this, the authors of Ikigai: The Japanese Secret to a Long and Happy Life recommend several simple practices that can be employed by anyone at any stage in their career.
7 Tips to Improve Your Instagram Reels
Businesses and brands can leverage Instagram reels to reach their target audience in larger numbers than they may otherwise with regular picture posts. Read the latest blog for 7 pieces of advice for business owners to increase the exposure of their Instagram reels.
When Your Authentic Self at Work is Inappropriate
Contrary to popular thought, the Economist recently argued that "no one should actually bring their whole selves to work. People are a melange of traits, [many of which] should be kept well away from the workplace." A recent Below Deck Sailing episode provides a humorous reminder why our colleagues don’t need to know about our authentic Friday night selves.
The Women of the Suri Tribe Demonstrate 5 Leadership Traits
The Suri are a self-sufficient, agro-pastoral people rich in land and traditions. The land, which is part of the diverse Omo Valley in Ethiopia, is located in the southwest along the border with South Sudan. My impression, after a recent trek in the Suri land, is that the women are the hardest-working members of the tribe - and they represent a subtle example of strong leadership.
Comparing Google & Squarespace Analytics
If you feel overwhelmed by website analytics, you’re not alone. We regularly receive questions from our clients about the differences in the various analytics platforms. This article compares Google Analytics, as the largest analytics platform, to Squarespace Analytics, a popular website builder (and one upon which we’ve focused). We recommend that you use both platforms to derive actionable insights from website traffic.
Sled Dogs Exemplify Leadership
I recently returned from a new experience: Dogsledding and camping in Ely, Minnesota with the Wintergreen Dogsled Lodge family. It was an amazing adventure augmented by the presence of five incredible Canadian Inuit dogs pulling my sled. These working dogs were friendly, loving, and docile, but when pulling the sled down the trail they became determined machines focused on one thing: Pulling. This display of teamwork made me think about leadership, and what an example they provided!
Proactive Crisis Management in 10 Steps
Although predicting a true crisis is nearly impossible, you can mitigate the consequences of one with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan, which includes planning for: crisis communications, business continuity, and disaster recovery for IT systems.
Connect Your Brand to a Cause & Your Target Market
Once you identify your target audience, you must create content that resonates with them at the right time in the right social channel. (Yes, a marketer's job is tough!) Small businesses can employ low-cost, cause marketing strategies to differentiate themselves from the competition and successfully achieve a high return on investment from their marketing efforts.
Developing Domain Authority & Google Search Relevancy
Domain Authority (DA) is a useful metric to indicate a site's search engine optimization (SEO) strength. So, what is Domain Authority? And to what metrics do you, as a marketing agency or small business owner focused on SEO, pay attention?
Excelling in the Long-Tail Keyword SEO Game
Long-tail keywords offer an opportunity to improve your site’s SEO for specific market niches. Identifying your company’s strategic long-tail keywords, which should complement your selection of ‘seed’ keywords, may offer a quicker return on your digital marketing investments.
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