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Explore our collection of articles to discover valuable insights on business management, public relations, and digital marketing—all designed to elevate your business to the next level. You can subscribe to ELEVATED NEWS to stay ahead with updates on our latest content!
Why Outsourcing Your Marketing Makes Sense
Many agencies provide several types of marketing services, which could be as broad in scope as redefining a company’s overall marketing strategy or as narrowly focused as the review of a set of marketing analytics. Learn why outsourced marketing is a strategic advantage and how to structure an ideal partnership with a marketing agency.
Sustainable Procurement: An Ethical Business Practice
Sustainable procurement, as an ethical business practice, supports human rights, reduces carbon footprints, and benefits local communities.
Secrets to a Sustainable Website: Keep it Evergreen
Websites are ecosystems that need continual updates to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.
Failure Builds Resilience and Antifragility
True resilience means being able to persevere despite experiencing failure, volatility, or periods of uncertainty. Demonstrating flexibility, optimism, emotional agility, and strong problem-solving skills, truly resilient individuals survive and learn from their setbacks. The antifragile, however, not only survive but thrive because of failure and adversity.
Communication Planning for a Crisis
Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.
Communication is Leadership
Communication skills are essential for leaders to have in their toolkit. Consider the five Cs of effective communication to ensure your messaging hits the mark and motivates your team.
Leverage User-Generated Content to Improve Brand Engagement
Incorporating user-generated content in social media campaigns can effectively help brands build trust, increase engagement, and create a more authentic connection with their customers.
Now is the Time to Reframe Your Competitive Strategy
Direct competition is no longer the main factor a business should consider critical to remaining relevant. A brand’s business strategy must continuously evolve to compete across industries on the basis of customer experience.
Employ These 10 SEO Tactics to Improve Brand Reputation
Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management. Learn 10 SEO techniques to assist in proactively building and maintaining a positive brand reputation.
Personal Branding is a Self-Investment
Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand result in growth opportunities, both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.
Becoming a Digital Nomad
Live a life of travel and excitement by becoming a digital nomad. Almost half of digital nomads are millennials, but this lifestyle is desirable to workers of all ages.
A Message for Dawdlers
Don’t fall into the procrastination paralysis cycle. Learn four strategies you can implement to eliminate the mental roadblock to project completion.
3 Important Reasons to Involve HR in PR
A scarcity of talent was one of the biggest human resources (HR) obstacles companies faced in 2021. The widespread challenge of attracting and retaining talent emphasizes the need for collaboration between HR and public relations (PR) departments.
The Merits of Monotasking
When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.
Find Your Ikigai
Ikigai is the Japanese word that means your purpose for living, or the reason to get up in the morning. According to the Japanese, everyone has an ikigai - you just need to be patient enough to find it.
7 Tips to Improve Your Instagram Reels
Businesses and brands can leverage Instagram reels to reach their target audience in larger numbers than they may otherwise with regular picture posts. We provide seven pieces of advice for business owners to increase the exposure of their Instagram reels.
When Your Authentic Self at Work is Inappropriate
Contrary to popular thought, the Economist recently argued that "no one should actually bring their whole selves to work. People are a melange of traits, [many of which] should be kept well away from the workplace." A recent Below Deck Sailing episode provides a humorous reminder of why our colleagues don’t need to know about our authentic Friday night selves.
The Women of the Suri Tribe Demonstrate 5 Leadership Traits
The Suri are a self-sufficient, agro-pastoral people rich in land and traditions in the southern Omo Valley of Ethiopia. After a recent trek through Suri land, I realized that the women are the hardest-working members of the tribe and serve as a subtle example of strong leadership.
Comparing Google & Squarespace Analytics
If you feel overwhelmed by website analytics, you’re not alone. This article compares Google Analytics, as the largest analytics platform, to Squarespace Analytics, a popular website builder (and one upon which we’ve focused).
Sled Dogs Exemplify Leadership
Five incredible Wintergreen Canadian Inuit dogs pulling a dogsled were friendly, loving, and docile, but when pulling the sled on the trail, they became determined machines focused on one thing: Pulling. This display of teamwork demonstrated a remarkable display of leadership and teamwork.